Kwai for Business Manual: Billing
Updated: Feburary 24, 2022
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Auction Ads Charging
Kwai for Business auction ads implements multiple charging methods, according to objective and optimization goals of your choice.
●oCPM (optimized Cost per Mille): The charge happens when the ad is presented to the users (AKA. impression).
Our system chooses the most suitable user to present your ad, and caulate the bidding price for every single impression based on your bidding for a certain user event (conversion). Behind we continuously improve the models and algorithms to maximize the impression and conversions, while controlling average cost for the conversions close to your bid.
It is required that you set up measurement and conversion tracking links, and correclty send back the install event and other in-app events. We have integrated with top MMPs such as AppsFlyer, Kochava, etc.
oCPM is available in application, catalogue sales and other promotions.
Our system chooses the most suitable user to present your ad, and caulate the bidding price for every single impression based on your bidding for a certain user event (conversion). Behind we continuously improve the models and algorithms to maximize the impression and conversions, while controlling average cost for the conversions close to your bid.
It is required that you set up measurement and conversion tracking links, and correclty send back the install event and other in-app events. We have integrated with top MMPs such as AppsFlyer, Kochava, etc.
oCPM is available in application, catalogue sales and other promotions.